Art direction, UGC, social media management and content creation. Made with care, so it's worth stopping for.
Selected work
Clients- Noka MatchaSocial Media Manager & Project LeadMatcha · Wellness · Food cultureSMM
- Not the NormCreative Director & Social StrategyResortwear · BaliAD
- Roll On JadeSocial Media & UGCHolistic skincare · Face toolsUGC
Services
Four disciplines, one eyeArt direction
Visual identity for campaigns and launches, from moodboard to final frame.
- Moodboards
- Shoot direction
- Launch campaigns
UGC
Short-form video and stills that feel lived in, delivered for paid and organic use.
- Reels & TikTok
- Usage rights
- Whitelisting
Social media management
Editorial calendars, community and reporting, run like a small in-house team.
- TikTok
Content creation
Story-led content shaped around your brand's voice, its rhythm and the people it speaks to.
- Video
- Mini-series
- Carousels
- Copywriting
- & more
About
FR / ENI'm Léonie, a French creative mind.
I'm drawn to the details most people scroll past: a texture, a gesture, the light on a cup of tea. I work with brands that care about ritual and texture: matcha, skincare, linen, slow mornings. My references come from Japanese tea culture and ikebana, from Parisian restraint and from Scandinavian clarity.
Whether I'm leading a brand's social channels or filming a single UGC piece, the aim stays the same. Content that feels true, reads calm, and still performs.
- Based
- Paris, France & Bali, Indonesia · Working worldwide
- Languages
- French, English
- Platforms
- Instagram, TikTok, Pinterest